Client: Ibis Hotels (Accor Hotels, Accor S.A.)

Partner: Hearts and Minds London Ltd.

Market: Hospitality

Appointment: 2015 to 2019

London design agency Hearts and Minds teamed with C4M to produce this motivational video campaign for Ibis Hotels. The concept was to spearhead the management team into the thinking ‘Try harder’. The finished VT was distributed within the Ibis group at the time of the Rugby World Cup.