Pediatric Cataract Initiative – West Bengal, India

Pediatric Cataract Initiative – West Bengal, India

Client: Bausch+Lomb, Bausch Health Companies Inc.

Partner: Lions Club International

Market: Pharmaceuticals

Appointment: 2015 to 2019

Paediatric cataract occurs worldwide and is the critical cause of blindness in many developing countries.

We filmed at the Siliguri Greater Lions Eye Hospital to document a recent recipient of a grant through the Paediatric Cataract Initiative, a collaboration between Bausch+Lomb and Lions Club International Foundation. The film is used to promote the initiative through various channels online and in conferences.

Filmed on two Canon EOS C200 cameras over 5 days, the footage was edited by our team in 4K and HD long and short form. Create4Media created a style to provide a cinematic emotional journey into the world paediatric cataract in India.

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