Client: ITV Plc.

Partner: MatsSoft Ltd.

Market: Software

Appointment: 2017

ITV explain their Low-code approach to operational excellence, illustrated by Create4media.

Traditional television broadcasters now face more competition than ever before. With viewers accessing content in a variety of formats, from a range of digital services, on many different devices, it’s now even more important for established broadcasters to offer a superior experience. For ITV, the ability to respond to digital disruption is essential. That’s why Ian Cottrell, ITV’s Director of Broadcast Distribution and Services, implemented a large-scale drive for operational excellence. “People have a huge choice,” says Ian. “So we need to offer great customer experience and world-class quality”.

ITV’s Low-code project was created by the Interactive Department, which prepares sponsored viewer competitions and coordinates voting for reality shows such as ‘The X Factor’.

Working in partnership with MatsSoft and ITV, Create4media documented their MATS Low-code Innovation Lab, which gave ITV the ability to launch multiple small-scale experiments, facilitated by training, mentoring and access to the MATS Low-code development platform in the Cloud.

With the simplicity and versatility of Low-code clearly demonstrated in the film, Ian now hopes that additional departments will follow: “Other parts of ITV have similar requirements, so we hope to see adoption of this Low-code approach spread elsewhere in the business.”